Egypt Internet Marketing
How many people of your site’s visitors actually contact you asking or inquiring about your goods or services in comparison to the total number of your site’s visitors? Have you ever thought about this ratio? …This ratio is called Conversion Rate.
In other words, the ratio of your actual business leads to the total number of your site’s visitors.
By nature, not everyone visits your site actually contact you to inquire about your goods or services. So how can you increase this ratio, and increase the number of actual business leads out of the total site’s visitors? Is there any practical steps you or your Internet Marketing Expert can follow to increasing this ratio?
The answer is defiantly Yes…The process is called Conversion Rate Optimization CRO…So what should you do?
Market & Competition Research
Always start your Internet Marketing campaign with Market and Competition Research which means determining who you are competing with and what are their points of strength and weakness. This will provide you with a clear vision about what you need to do in order to penetrate this market and gain your market segment.
Also you need to know what your prospective clients are looking for, and how. This will help you craft a more targeted message, and design your website towards their appeal.
Bear in mind that you need to review your market and competition research periodically, to keep up to the changes in the market trends and the latest in your prospective clients’ behavior.
Also, you need to be careful not to quickly jump to changing everything around that you might turn off some of your loyal customers specially those who don’t like to change much.
Geo Targeting
If your products or services are designed to or can serve the audience of specific geographic location, you should consider gearing a portion of your site content towards this geographic location’s audience. This process is called Geo Targeting it aims to fine tune your website traffic and target prospective clients according to their location.
Suppose you are selling a book online with several translated versions offered, having a localized page for each of the offered languages on your site would be an effective Geo targeting method.
Also, if your products or services are offered say for only the Irish people, it would make a lot of sense to get an .ie domain and host your site with an Irish web hosting company.
How to tell if I am experiencing low conversion rate?
If you site is having very high traffic with very few leads, then you are experiencing very low conversion rate!
Contact us now to diagnose your site’s case and help you resolve it!
