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How To Optimize Facebook For Business?

optimize facebook for businessFacebook has taken social media to the next level, the amount of pictures, videos, and statuses published every second on Facebook has made a life style out of it. Gone are the days in which search engines were the only sources of huge traffic online, Facebook is now offering higher traffic rates even more than some search engines.

Facebook is also running one of the top three Pay Per Click advertising systems that can open the gates of flooding targeted traffic for any website. However, I do not recommend for small businesses to jump investing in Facebook ads before studying the ROI carefully.

Below I will try giving you some tips about optimizing your Facebook for business in a cost-effective way.

Tips For Optimizing Facebook For Business

– Follow the tips I detailed in my previous article “Social Media Marketing Excellence” while trying to optimize your Facebook for business.

– Watch out for other web services that you may have granted access to your Facebook, they can post automatically about your usage or activities.

– Create a Facebook page for your business.

– Try to make your Facebook page as visually appealing as possible, use a logo and header image that is branded with your product or service.

– Use a Facebook username that is relevant to your brand or website name.

– Invite your Facebook friends to like your Facebook page and ask them to help you promote it by inviting their friends to like it.

– Invite your email Address book contacts to like your Facebook page.

– Post a suitable mix of your blog articles, graphics, and videos to your Facebook page.

– Post stories from your other social media accounts.

– Look at the high trends on Facebook and join in, also join relevant groups and communities.

– Include relevant Hashtags in your Facebook posts.

– Display your Facebook page stream on your website.

– Give your website visitors the ability to share and like your pages on their Facebook.

– Communicate with your clients on Facebook, answer their questions and solve their problems.

If you would like to effectively optimize your Facebook for business, reach me through my Linked-in profile for a quick help!


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