Home » News & Updates » Keep your text content below 750 words per page.

We need to face it: most of the average website visitors don’t like to read much, and get bored easily. Which means if you don’t have the right mixture of Content (images/videos/text) on your pages you will end up with a high bounce rate and poor conversion rates.

One of the most important elements of content is the fresh, unique and informative text we place on our pages. Some of us also count on that amount of text for reflecting high relevancy to certain keyword/s or in other words “optimizing the keywords”.

It is highly recommended to keep your text content in a reasonable amount; suitable for the average website visitor to read and focused on the message you would like to deliver to your audience.

what-are-you-trying-to-say

The ideal amount of text from my point of view is 500 – 750 words per page.

Keeping the text content within 500 – 750 words per page has its benefits:

  • This amount of text can be easily optimized and reflect high relevancy to certain keyword/s
  • The amount of text is reasonable for average website visitor to read without getting bored
  • The amount of text will not affect the strength of the visual elements on page
  • The amount of text can be written in a salesy way to help increase conversion rates

On the contrary if you include an amount of text less than 500 or more than 750 words per page, there are some risks:

  • Very hard to optimize amount of text and may weaken the relevancy of the keyword/s optimized
  • Can get the average website visitor very easily bored or less informed which will increase the bounce rate
  • Reduces the strength and the effect of the visual elements on page (affects conversion rates too)
  • Can’t be written in a salesy way easily

Remember that you can always link to more detailed pages or resource pages for helping the visitor who is looking for more details.


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