Aug
03
I want to share with you some search engine optimization tips for avoiding many of the common mistakes made when trying to optimize a site. It is surprising to me how many professionals make these mistakes when they are working for a client. The truth is, they are easily avoided when you pay close attention [ Read More ]
May
26
The number one thing that you can do to get a great website that people will visit is to offer good website content. Writing solid content for your website is vastly different from any other type of writing. Website content must be written in a specific way, because website readers are looking for something a [ Read More ]
Apr
20
How many people of your site’s visitors actually contact you asking or inquiring about your goods or services in comparison to the total number of your site’s visitors? Have you ever thought about this ratio? …This ratio is called Conversion Rate. In other words, the ratio of your actual business leads to the total number [ Read More ]
Mar
16
When sites like Facebook and Twitter arrived on the scene a few years ago, they were viewed solely as social networking tools – 21st century techno-vehicles for keeping in touch with friends and communicating quickly and easily at no cost. However, it soon became apparent to savvy, forward-thinking businesses that these sites could be utilized [ Read More ]
Feb
17
If you are starting a new business, chances are that you are starting a new website as well. As a tech-savvy person, you realize how important creating the image of your company and your brand online is, as the Internet is the way that most businesses thrive (or, alternately, fail) in this day and age. [ Read More ]
Feb
09
For many years now, the word “content” has been a big buzz word in the world of internet marketing, and traffic generation, in particular. People now understand the role that content plays in a successful SEO strategy. In theory, the more content you have out there, the more readers you can attract, and the more [ Read More ]
Feb
07
What is Website Content? Simply put it’s anything that you create such as articles, videos, podcasts, pdf’s that can be consumed on the internet. It’s all very well creating website content, but how can you do it in an effective way to gain as much exposure and hopefully make your content go viral? 1. What [ Read More ]
Feb
03
The first real step to anything is research, and lots of it. The most important step to any SEO campaign is keyword research. The first step to consider is the niche you are in, and the products or services that you are promoting. You should come up with a list of potential keywords that your [ Read More ]
Jan
20
Twitter is a wonderful business tool, not least because it’s free; all it will cost is your time (and if that’s in short supply, you can hire a social media marketer to manage it for you). Used well, Twitter can provide good exposure for your business; but you can also damage your brand with social [ Read More ]
Jan
14
Organic web marketing is the best form of search engine optimization. That may seem like a bold statement to make; but it is the truth. Driving pre-qualified traffic to your website is much more profitable than driving thousands who aren’t interested. Initial Analysis These six questions will help you understand how your current marketing efforts [ Read More ]